Founded by Elwood Richard in 1968 on the belief that natural is better, NOW has grown from a small family operation into one of the most highly respected manufacturers in the natural products industry.

Still a family-owned company today, NOW offers more than 1,400 dietary supplements, functional foods, sports nutrition, essential oils, and personal care products.

NOW is committed to offering safe, affordable products of the highest quality, and guarantees that what’s on the label is in the bottle. NOW performs more than 16,000 tests each month on raw materials and finished products for adulteration, contamination, and ingredient substitution in its in-house world-class labs.

After more than 50 years in the natural products industry, NOW remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives.