Founded in 2010, SmartyPants is all about simplifying health without sacrificing quality or deliciousness. We believe that you shouldnt have to be wealthy to afford the best ingredients from a source you trust. Created by a group of concerned parents and leaders in health and wellness who knew everyone deserved premium nutrients at a fair price and in a tasty format they would stick with, SmartyPants never uses any synthetic colors or artificial flavors, sweeteners, or preservatives. All SmartyPants products are non-GMO and third party lab tested. For every bottle of SmartyPants sold, the company makes a 1for 1 nutrient grant to a child in need through its partnership with Vitamin Angels, having made over 3.2 million grants to date.